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11
 
SHAWENON COMMUNICATIONS

 
Effective Messaging
No. 16
July 2007
 
Greetings,

We all make mistakes--some worse than others. Avoiding them in writing isn't really about perfectionism, it's about how much work you have to do to correct the errors. Best not to make them in the first place. The first article provides some helpful hints to avoid the "uh oh's."

In "Summer Break" we seek your feedback about future issues of Web Words. Please, please read this and let us know what you think. Your opinion really matters. We'll summarize the feedback in the August issue.

In the meantime, we wish you a wonderful summer and a great vacation, if you're taking one this month or next--or anytime. You really should, by the way.
In This Issue
Typos and Other "Uh Oh's"
Summer Break
Web Tips
White Papers
Typos and Other "Uh Oh's"
 
"Haste makes waste." "A stitch in time saves nine." These adages were crafted in another era, but they apply exponentially in our high-speed, overwhelmed world. When ignored, they lead to bad things.

Hardly a day goes by when I don't find a typo or two in an e-mail or on a Web site. Because we're so busy, we're tempted to ignore these little messes in our written world. Sometimes they don't matter, and we let them go, like a spot on someone's tie or a rumpled skirt.

But you have to bother about some--specifically those that obfuscate, like being invited to a meeting on Wed. March 22.  Oops.  Is that Wed. March 21 or Thurs. March 22?  Or when a "not" is missing as in "We will issue a report on this subject" when no report is planned.

To Err is Human

We all make mistakes. There was a typo in the first paragraph of the very first issue of Web Words. It was derided in the first two e-mails I got from my inaugural readers. How embarrassing. But some said they didn't mind--it showed I was, well, human.

I recently got a "newsletter clarification" from someone who misspoke in their newsletter. The error had to be corrected because it gave the wrong impression about the newsletter author's work. It takes courage to do that, and it might backfire in a positive way. Some people will scrutinize the original newsletter seeking the error.

I did a lot of proofreading in my first career in publishing. Here are some things you can do to stave off the "uh oh's."

Tricks of the Trade
  • Use spellchecker. Yes, I know it doesn't catch errors in context or missing words, but it's a start. If you're creating an e-zine, use the spell checker as the very last thing before you send your newsletter. That will keep you from missing a mistake you made in that last quick change. Spell checker is not automatic in Constant Contact, but it's built-in and easy to use.
  • Read out loud. That will catch a host of things including missing words and confusing or misleading text. I may do this more than once if the piece is tricky for some reason.
  • Read line-for-line. I don't often use this technique, but it works. Take a piece of plain white paper and put it over the first line of your printed copy. Keep moving the sheet down as you read each line. Like the "out loud" process, you'll catch most errors this way.
  • Trusted reader. Most Shawenon Communications products, including Web Words, don't get out the door without the Will Ryan stamp of approval. My husband often finds errors I've missed and (though he loves my writing), he's a tough critic. If I get my text by him, I'm pretty certain to please most readers as well.

Sometimes I ask one or several others to read articles in advance, often when there's something technical that I want to be sure is both accurate and appropriate.

So take a few minutes to re-read your own electronic words carefully. It's the best way to keep from crying over spilled milk.
Summer Break
Jacob's Pillow 
It's "the season" in The Berkshires. Between Memorial Day and Labor Day, it's crazy here. We have traffic jams and long waits for everything. There's a feeding frenzy over tickets for the hit cultural event that's been sold out for months. Local merchants make their year--or not--during these scant eight weeks.

One year shortly after Labor Day, the local paper The Berkshire Eagle carried the headline--"They're Gone!" Everyone was shocked. But those of us who don't thrive on the tourist trade can sympathize. Still, we try to be nice to our tourists and to keep our mellow mood even in the face of road rage and pushy patrons at the local farmer's market.

Your Vote?

In honor of "the season," I decided to take a break from the two-article routine I set for myself in these monthly newsletters. When I first started my own e-zine, two seemed the right number. But as the volume of electronic newsletters has mushroomed, I've begun to question whether my readers wouldn't be happier with one main article and maybe a set of useful bullets or short reminders about writing Web words. I counsel my clients to stick to one article. Shouldn't I do likewise?

"But," says the counter argument, "the two articles are different. One always talks about newsletters or something related directly to the business we're in. The other article is of general interest and hopefully is useful to all Web Words readers--even those who don't yet have an e-zine. Give up one and you don't serve everyone."

So you get to vote. Should I just do one article a month? Maybe alternating between the two major topics? Or should I keep doing two on the assumption that not everyone will read it all, but two articles means people can pick and choose. Please let me know what you think.
Web Tips
Tips2My husband replied to an e-mail of mine the other day and his comments--embedded in my original e-mail--were in a different color neatly signed with his name. I sprinted to his office (10 steps away). "How did you do that?" I exclaimed. "I don't know," he replied. "It just does it automatically."

Well, I wanted it automatically, too. I spend a lot of time responding to people's e-mails in context and manually changing the color of the type to separate my responses from the original text. I tried to Google this magical feature, but I didn't know what to search for, so I came up empty.

With a little help from our technology guru
Cody Anderson, I broke the code. It's under Tools, Options, E-mail Options. On replies and forwards, check "mark my comments with" and fill in your name.

I thought this was another wonderful new feature of Office 2007, but a little research showed that it's been around for a long time.  Who knew?
And Finally . . .

Shawenon Communications collaborates with small businesses, solopreneurs, professionals and not-for-profits to get their messages across in the written word.


We specialize in electronic communications including e-zines and other forms of e-mail marketing and Web site content.  We also ghostwrite articles and other business communications.  As a business partner, we offer Constant Contact's e-mail marketing service.

 

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Sincerely,
First name
Susanna Opper
Shawenon Communications
413-528-6494


Copyright © 2007 Shawenon Communications. 



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White Papers
Susanna Opper

 

 

Short sound bites are a great way to get attention for your product or service, but when your buyer needs more detail, think white paper.

 

I specialize in translating technology or complex business processes into ordinary language.

 

If your business needs to be made more comprehensible,

 just drop us a line. 
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